Hi there!
I’m a senior product designer based in New York with more than fifteen years of experience across consumer and B2B products, editorial design, and interactive installations. My work spans DoorDash, Datadog, The New York Times, and institutions like the 9/11 Museum in NYC. I get equally excited talking about conversion flows, user insights, system architecture, and Pulitzer-winning photo stories.
I’m obsessed with making complexity simple by understanding users, strategizing to focus on the right problems, and building things in design or directly in code.
At Datadog I built and led a team of five designers. At DoorDash I drive design strategy and execution as a staff IC: defining scope, shaping roadmaps, and mentoring designers while staying deeply hands-on. I also enjoy teaching, giving talks, and organizing workshops. Mentorship is a core part of how I work.
In my spare time, I love catching up on performing and visual arts, be that an opera, an off-off Broadway show or the latest exhibit at MoMA.
Say hi at rodrigo@lobula.com or find me on LinkedIn — happy to connect!
