Hi there!

I’m a digital designer with more than 15 years of experience working on interactive projects for web, mobile, and site-specific installations. I’m currently a Product Design Team Lead at Datadog, where I manage a group of five designers and guide the design of products in the alerting space (Monitors, Incidents, Events and SLOs). Previously, I was the Digital Art Director for The New York Times Magazine, where I oversaw the design and production of the Magazine’s special issues and features. Apart from The New York Times, I have worked with other great companies and cultural institutions such as The National September 11 Memorial Museum, The Eisenhower Memorial, The National Museum of American Jewish History, The New York City’s office for Media and Entertainment and the Liceu Opera House in Barcelona.

The projects that I worked on have been recognized with awards by the Cannes International Festival of Creativity, the World Press Photo Foundation, the Cooper-Hewitt National Design Museum, the American Alliance of Museums, the Society of Publication Designers, the D&AD Foundation and others. For more details, visit my profile on LinkedIn.

I’m obsessed with problem-solving and get very excited about everything related to design, technology and storytelling. I also enjoy giving talks and organizing workshops on digital design and meeting new people.

Be social! Email me at rodrigo@lobula.com


Hello! I'm Rodrigo and Lobula is a selection of my digital design projects. Take a look!


The Digital Magazine

The New York Times Magazine
Digital art direction and strategy to shape and advance the magazine‘s online presence.

Olympics 2016: The Fine Line

The New York Times
What makes athletes like Simone Biles the world’s best? This mobile-first project explains it.


UX and content strategy for the new website of this famous Mexican film festival

Innovation & Expansion

Museum of American Jewish History
UX/UI design and development of a site-specific interactive exhibition about the expansion of American Jewish communities in the 19th century.

A Murderous War on Drugs

The New York Times
A Pulitzer winning photo story to denounce the murderous Philippine war on drugs

25 Songs: The Music Issue

The New York Times Magazine
The top songs of the years in a single playlist to listen… and read

Editorial Design

The New York Times
Interactive articles selected from my work as Graphics Editor for The New York Times

Beam Signing

9/11 Memorial & Museum & Local Projects
An special interactive guestbook to collect and map messages of hope and tributes to the 9/11 victims

Last Column

9/11 Memorial & Museum & Local Projects
Multitouch application to navigate the mementos on the last standing column of the World Trade Center site.

Desperate Crossing

The New York Times Magazine
A cinematic photo-essay to portrait the tragedy of migrants crossing the Mediterranean sea.

Memorial Guide

9/11 Memorial & Museum & Local Projects
Web explorer of the 9/11 memorial to geolocate the names of the victims on the Memorial Plaza.

The Ring

Salamanca University / Liceu Barcelona Opera House
A website about Wagner‘s Ring cycle of Operas told through audio, video and custom narratives.