Hi there!

I’m a digital designer and creative technologist with more than 15 years of experience working on interactive projects for web, mobile, native software and site-specific installations. In my career, I have worked with great companies and cultural institutions such as The New York Times, The National September 11 Memorial Museum, The Eisenhower Memorial, The National Museum of American Jewish History, The New York City’s office for Media and Entertainment and the Liceu Opera House in Barcelona.

Many of my projects have been recognized with awards by the Cannes International Festival of Creativity, the World Press Photo Foundation, the Cooper-Hewitt National Design Museum, the American Alliance of Museums, the Society of Publication Designers, the D&AD Foundation and others. For more details, check me out on LinkedIn.

I’m obsessed with problem-solving and get very excited about everything related to design, technology and storytelling. I also enjoy giving talks and organizing workshops on digital design and meeting new people.

Be social! Email me at rodrigo@lobula.com


Lobula is the ever-expanding catalogue of projects by media designer and developer Rodrigo de Benito Sanz


The New York Times Magazine

The New York Times Magazine

Digital art direction and strategy to shape and advance the magazine‘s online presence.


Olympics 2016:
The Fine Line

The New York Times

What makes athletes like Simone Biles the world’s best? This mobile-first project explains it.


25 Songs:
The Music Issue

The New York Times Magazine

The top songs of the years in a single playlist to listen… and read


Desperate Crossing

The New York Times Magazine

A cinematic photo-essay to portrait the tragedy of migrants crossing the Mediterranean sea.


A Murderous War on Drugs

The New York Times

A Pulitzer winning photo story to denounce the murderous Philippine war on drugs


Editorial Design

The New York Times

Interactive articles selected from my work as Graphics Editor for The New York Times


Last Column

9/11 Memorial & Museum
Local Projects

Multitouch application to navigate the mementos on the last standing column of the World Trade Center site.


Beam Signing

9/11 Memorial & Museum
Local Projects

An special interactive guestbook to collect and map messages of hope and tributes to the 9/11 victims


Memorial Guide

9/11 Memorial & Museum
Local Projects

Web explorer of the 9/11 memorial to geolocate the names of the victims on the Memorial Plaza.


Innovation & Expansion

Museum of American Jewish History

UX/UI design and development of a site-specific interactive exhibition about the expansion of American Jewish communities in the 19th century.


We Remember

9/11 Memorial & Museum
Local Projects

A recording booth to collect personal remembrances of 9/11 from global visitors


The Ring

Salamanca University / Liceu Barcelona Opera House

A website about Wagner‘s Ring cycle of Operas told through audio, video and custom narratives.